More than half a million startups are founded in the United Kingdom alone each year. That’s more than 1,200 new businesses being created per day.
Most startups these days integrate digital advertising and marketing from the beginning. There are plenty of strategies you can undertake or outsource in order to grow your new business.
Here are a few tips to help you get going:
1. Google Ads
Have you ever seen product image at the top of the Google results or even just the ads above the organic results? If you’ve ever conducted a search on the world’s biggest search engine, then the answer to that question is “yes”.
Google Ads is the paid advertising system behind that. The same system is also responsible for the Ads you see throughout your time on YouTube. Want your products to appear on either of these? Or perhaps a banner across a choice of millions of websites?
The system can be difficult to use and expensive if you have no experience in using it. It’s well worth recruiting a digital advertising agency to help promote your product. The good thing is as your ads can be put live almost instantly you can be making a profit from advertising as early as day one.
2. Social Media
Social media networks continue to expand at a rapid rate. These days, Facebook alone made more than $80 billion from ad revenue in 2020.
Want your product to be seen by the 2.7 billion active users? Well, perhaps not all of them, but using Facebook Business Manager you can run ads (banners and/or videos) to your target audience based on several demographics, including location, age, gender, and interests. This allows you or the agency running your campaigns to target only those who are most likely to be interested in what your startup has to offer.
The Internet Advertising Bureau (IAB UK) have created guides to help many startups and businesses alike when helping choose your audience.
3. Search Engine Optimisation
Search Engine Optimisation (SEO) has grown at a rapid rate over the past decade or so. As more and more people get access to the internet and its popularity has continued to expand the more important it has been for your business’ website to appear in Google’s results.
It may seem intimidating at first to think about your new start-up’s website ranking on the top of Google for your keywords. But depending on your industry and the businesses around you, ranking in the local results can be a lot quicker and easier than you imagine. It means you can be picking up local sales in the early days of your creation.
A Google My Business page is free to create and relatively easy to setup. This will allow you to appear in Google Maps and for local results, especially when your potential customers are in the area and searching for what you offer via their phone.
4. Affiliate Marketing
Affiliate marketing is asking influencers in your industry to promote your product or service for you and paying them a commission per sale.
This makes it beneficial for both parties. Influencers may have access to potential customers of yours that they can promote your product to in exchange for taking some of the profit. You can register your business on sites such as AWin and ClickBank for their members to sign up and start promoting your service. This is the easiest way to agree on deals and commissions, though you don’t want to rule out contacting big blogs and social media.